Huh? What’s that you say? Frothy milk?
As in fresh milk from cows mixed with soda!
This was the go-to refresher way back in the 1880s. Imagine!
After a hard riding session, cyclists would opt for milk seltzer, as soda is called. Fizzy milk! To them it made perfect sense. Milk had a lot of vitamins and electrolytes, which the athletes needed to replenish lost nutrients, but on its own, it was a little too thick. The addition of soda made it a light, bubbly refreshing drink!
But the story of seltzer dates back to the 1700s. When medicine wasn’t advanced enough to tackle a whole list of ailments, one cure-all was the naturally carbonated water found in springs. One such spa in Germany bottled the water in clay jugs and sent it to various countries. Known by slightly differing names like eau-de-seltz in France, the name seltzer in English stuck.
Enter Amul, India’s fave brand when it comes to anything that moos! From milk, butter, ice creams to cheese and ghee, it’s synonymous with wholesome, exciting milk-based products.
We’re now introducing another first – you guessed it. India’s own carbonated dairy drink!
Amul’s Tru Seltzer isn’t just any other drink.
Think of it as a whirlwind dance between milk solids and a fizzy, hyper soda!
But there’s a huge difference. Our seltzer is loaded with exciting real fruits swirling and bubbling around.
First time ever in India.
Amul has a whole bunch of flavours lined up.
Think orange, lemon, jeera, apple, cola…the possibilities are endlessly fantastic!
This amazing combination of Seltzer and sunshine is absolutely delicious, full of the goodness of Orange and the colour of cheer!
Price: ₹ 15
This collision of zesty, tangy lemon with seltzer and milk solids will leave your taste buds swooning with pleasure and you feeling like a superhero!
Price: ₹ 15
Well, everyone! You could have it between meals, during a Zoom call or just about any time you think of. You could add a lot of cheer to a movie-watching session or say cheers with friends when your IPL team wins!
In fact, we say, Amul Tru Seltzer is a bit like life should be. Nothing too heavy, nothing too light.
It’s a refreshing drink after an intense hike or a football match. Sure it tastes divine after chess too! It forms a perfect weapon in your gym bag! You can stop obsessing over love handles and waistlines.
Keep parties squeaky clean with the one refreshing drink that perks everyone up!
With real milk solids and real fruit, kids are going to love the taste and feel of Amul’s Tru Seltzer. Great after a game, a drama class, a run on the beach or an online schooling session. There are so many yummy, slurpicious flavours to choose from! If there ever was a tasty treat, this is it, mom!